Zoe Marshall
Portfolio
Emma Lewisham
Circularity Campaign
Emma Lewisham set a new benchmark as the world’s first carbon-positive and 100% circular-designed beauty brand. As part of this campaign announcement, Emma Lewisham’s circular beauty roadmap and refillable packaging IP were made public, alongside a brand endorsement by Jane Goodall.
Throughout this campaign, I was responsible for coordinating the rollout strategy across all social media platform. Additionally, I played a role in supporting PR efforts by arranging influencer and brand ambassador outreach and collaborations.
Emma Lewisham
Emma Lewisham
New Product Launches
New Emma Lewisham
Illuminating Body Oil Launch
Illuminating Body Oil
I played a key role in facilitating the successful launch of two highly anticipated products: The Emma Lewisham Skin Reset Eye Creme and the Illuminating Body Oil.
As part of the marketing team, I was in charge of executing the social media strategies. Alongside this, I oversaw the distribution of product samples to our esteemed Friends of the Brand ahead of the launch. In the lead-up to the big release dates, I orchestrated a flawless distribution process, ensuring our top influencers and brand ambassadors received and promptly shared their experiences with the products on launch day.
Skin Reset Eye Creme
TAHI Biodiversity Website
TAHI launched a new website exclusively dedicated to showcasing its strategic, science-based approach to ecosystem restoration. This digital platform illustrates TAHI’s biodiversity story, where forests are rejuvenated, wetlands reborn and native wildlife returned and flourishing. I supported the marketing director and our external agency throughout the website development process.
https://www.tahinz.com
TAHI Mānuka Honey
Rebrand
TAHI Honey embarked on a transformative journey, evolving into a premium brand guided by design and sustainability. The creative vision was to elevate TAHI honey into a modern, sophisticated brand, esteemed alongside other luxury goods.
The rebranding initiative commenced with an extensive brand photoshoot, followed by the creation of a suite of new brand assets. This new content was executed across digital platforms, ranging from the development of a cutting-edge website to strategic deployment across various social media channels.
During the rebranding process, I assisted the marketing director by managing and coordinating all new brand content and assets. Additionally, I helped execute the seamless rollout of social media content, ensuring a cohesive and impactful brand presence across digital platforms.
Denizen Magazine
During my time at Denizen Magazine, I contributed to the creation of four seasonal magazine editions (March, May, August, and November). Denizen Magazine prides itself on providing readers with immersive content spanning various domains such as gastronomy, wellbeing, travel, culture, art, design, men’s and women’s fashion, and etiquette guidance. In addition to these main issues, I also collaborated on a distinct design-focused edition called "Modern Living." My primary responsibility across these publications was to engage with clients and oversee the management of advertisement contracts for each issue.
Jenny Anderson Interiors
While working for Jenny Anderson Interiors, I collaborated on numerous projects and took on key responsibilities in digital marketing, e-commerce, and sales. I developed comprehensive digital strategies, managed campaigns, and maintained a strong social media presence to enhance the company's online visibility. Additionally, I supported sales efforts by developing visual concepts, assisting in creating detailed plans and presentations and coordinating project timelines in close partnership with suppliers. I also worked closely with Jenny Anderson to assist in selecting furniture, lighting, and art for clients, ensuring each choice aligned with their vision and the project's overall aesthetic.
